CONTENTPILLARLAB
SET 1 OF 6
Free 2-Minute Tool

Know Your Ideal Client.
Never Guess What To Post Again.

Answer 5 quick questions. Get a Content Pillar Blueprint built around exactly who you coach, not a generic template.

  • Pin down what your ICP actually cares about, not what you assume
  • Get 5 content pillars you can actually use, not vague tips
  • Stop opening Instagram and freezing on what to post
Question 1 of 5

Who do you coach?

Be specific. "Women" is a group. "Postpartum women 6-18 months out" is an ICP.

Question 2 of 5

What transformation do you actually deliver?

Question 3 of 5

What's their #1 daily frustration?

Question 4 of 5

What almost stops them from buying?

Question 5 of 5

Pick your content tone

Tough Love
Direct, no-fluff, calls people out kindly
Empathetic
Warm, validating, leads with understanding
High-Energy
Hype, motivational, big energy
Educational
Calm, teacherly, evidence-led
Almost there

Where should we send your blueprint?

Your 5 content pillars are built and ready. Tell us where to send a copy.

Building your blueprint

Mapping your ICP to content pillars...

Reading your answers...
Your Content Pillar Blueprint

5 Pillars Built For Your ICP

Save this. Every future post idea should map back to one of these five.

Something went wrong

We couldn't build your blueprint

Your details are saved. Try again in a moment.